Automate Cold Email from ICP to Inbox

Zero searches Apollo for ICP-matching leads, scores each one against your signals, tracks the pipeline in a Notion database, and drafts a personalized multi-touch sequence in Gmail.

Zero connects:

What Zero delivers

Automate Cold Email from ICP to Inbox — sample output from Zero — screenshot 1

What the problem is

It's Monday morning. You need 30 qualified leads for this week's campaign. That means an hour in Apollo tweaking filters, exporting CSVs, reading company websites so the first line doesn't sound like a template, then logging everything in a spreadsheet and writing each email by hand. By the time the first draft is ready, half your morning is gone. With Zero, you describe your ICP in plain English and get a scored lead list in Notion plus personalized drafts waiting in Gmail.

How Zero fixes it

Step 1: Connect your tools

Apollo

Required

Apollo provides prospect search and verified email enrichment. Zero uses the People Search and Bulk Match APIs to find leads matching your ICP criteria.

Connect

Notion

Required

Notion hosts the pipeline database. Zero creates a row per qualified lead with score, stage, and sequence status, and updates it as each touch goes out.

Connect

Gmail

Required

Gmail is where drafts land and replies arrive. Zero writes every email as a draft in your own account, so you review before anything sends and threads stay in your inbox.

Connect

Step 2: Ask Zero

@Zero build and run a cold outreach pipeline. Search Apollo for founders and engineering leads at seed to Series A dev tool startups, score each lead 0-18 across our 6 ICP signals, and qualify anything above 10. Add qualified leads to our Notion pipeline database, then draft a 3-touch Gmail sequence per lead: E1 today, E2 on day 4-5, E3 breakup on day 8-9. Stop the sequence the moment someone replies.

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Zero searches Apollo and scores every lead

Zero translates your plain-English ICP into Apollo search filters, enriches emails via the bulk match API, then scores each lead 0 to 18 across six signals like role, company stage, and product fit. Only leads above your qualification bar move forward.

Qualified leads land in a Notion pipeline

Every qualified lead gets a row in your Notion database with company, stage, website, and sequence status. The database is the shared source of truth, so anyone on the team can see who is in play and which touch went out last.

Personalized drafts queue up in Gmail

Zero reads each company's website and recent activity, then writes an opening line that references something real. The first touch lands as a Gmail draft for your review, follow-ups go out on day 4-5, and a breakup note closes the loop on day 8-9. A reply stops the sequence.

Step 3: Take it further

Review drafts before they send

Spot-check opening lines while they are still drafts

@Zero show me today's first-touch drafts. Flag any opener that sounds templated or pitches the product too early.

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Expand to a new segment

Point the same pipeline at a different ICP

@Zero same pipeline, but target HR managers at 50-200 person SaaS companies in the UK. Add them to the Notion pipeline.

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Make it routine

Keep the pipeline full without thinking about it

@Zero every Monday at 9am, refill the Notion pipeline with 25 newly qualified leads and draft the follow-ups that are due.

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Tips for better results

●Give Zero context docs: your positioning, ICP definition, and pricing. The more it knows about who you sell to, the sharper the scoring and the opening lines.

●Set an explicit qualification bar, like 10 of 18, and let everything below it stay in Apollo. A smaller, sharper pipeline outperforms a long noisy list.

●Keep the sequence short and respectful: a first touch, one follow-up, one breakup. If a prospect replies, Zero stops the sequence and hands the thread to you.